How Vini Vici brought Psytrance on the world’s mainstages

In my opinion, one of the most interesting musical phenomena of the past one to two years is the ongoing story of Israeli Psytrance duo Vini Vici. After years of continuous success on Beatport and gigs worldwide, Vini Vici are back in 2017 with Great Spirit, an uplifting collaboration with Armin van Buuren and French band Hilight Tribe, which has got live support by artists like Hardwell and W&W.

Being on a worldwide summer tour again, Vini Vici just closed out EDC Las Vegas’ famous Circuit Grounds stage with a sunrise set, gigs at Tomorrowland, Creamfields and AMF are confirmed.

Vini Vici is a project of Aviram Saharai and Matan Kadosh, who have been producers for over a decade. Their sound combines the old school Trance sound and Progressive and Tribal elements.

How is it possible that a Psytrance act is that popular in the mainstream in times of scraping Bass House and heavy Trap drops? I want to give some answers.

Collaboration with Armin van Buuren
Obviously, having a collaboration with an artist like Armin van Buuren gives you a lot of attention. Great Spirit has been released on Armin’s label Armind (Armada), the official upload on his YouTube channel has over 11 million views. Armin’s big Trance fanbase might have been really happy about the release too, since his Trance productions are rare. Maybe this gave the track even more attention.

Vini Vici’s tracks are catchy
Vini Vici tracks are very catchy and can be used as DJ tools to animate a crowd. Vini Vici often work with spiritual vocals and easy sing-along’s, which bring an amazing crowd reaction (as you can see in the EDC video above). This is the reason why artists like Hardwell and W&W play the tracks in their sets, though the huge tempo difference to their own music… (Vini Vici’s tracks usually have up to 138 bpm)

Vini Vici could be a countermovement on slower genres
Vini Vici could be the start of a new Trance wave, which would be very interesting. After the huge popularity of slower genres like Tropical House, Bass House and Trap, real Trance could be back on the world’s mainstages soon. However, it is too early to predict a new trend… Let’s see what future brings… 😉

Thank you for reading! Please let me know what you think, I am looking forward to your opinions, let’s discuss. 😊

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Picture: https://www.facebook.com/ViniViciMusic

Introduction

Hey everybody!

My name is Hannes and this is Sound Fashion, my new electronic music blog! I have had the idea of writing a blog for quite a while now and I am super-happy I finally made it to get this thing started.

In this introduction post I want to give you a short overview about who I am, why I started this project and what this blog will be about.

My name is Hannes, I am 18 years old and I live near Frankfurt on the Main, Germany. I am a student and still finishing my A levels. I love travelling and bicycling but obviously my biggest hobby is music. I grew up with classical music and discovered electronic music around 2010 when I heard an artist playing with Ableton Live at an event. I have been deeply influenced by the era of Swedish House Mafia. Artists like deadmau5, Eric Prydz, Fedde Le Grand and Avicii also had a huge impact on my personal musical development and made me a passionate fan. I am interested in the entire mainstream and underground dance scene, including almost all genres and different sounds.

I am very fascinated by the whole dance movement and I am sure this fascination does not stop. I realised very early that dance music means more to me than it does to others and I realised I am very sensitive when it comes to new sounds. I also started to analyse new trends, often connected to questions like “Why do people like this or that sound right now?” or “Why did artists / event organizers / labels / etc… take this or that step?”. I want to share my thoughts and analysis on topics like these. I call this blog an ‘alternative electronic music blog’ because I do not want it to be a normal news blog. There are many other news sites which are doing an amazing job. My goal is to give long-term assessments and I will be very happy if I get in touch with other music lovers. Different opinions and impressions are always welcome, let’s discuss and share experiences! 😊

Our scene is full of surprises, phenomena and it develops all the time, that is what makes it so exciting.

Thank you so much for being interested in this project, I am already working on first real posts. Stay tuned… 😉

Have a nice weekend and lots of love,

Hannes

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